MOH!
The good of Puglia, with nothing given up.
● Our own bakery, in Puglia
● Delivery in 24/48h
● Free shipping over €59
We bake in Puglia. We don't have it baked for us.
Express courier across Italy, islands included.
Below that, shipping from €6.90.
Card, PayPal, Apple Pay and bank transfer.
You won't find full shelves here. Every product stayed on trial until it truly convinced us — and the trial is always the same: you give it to someone who eats everything, and they don't notice.
Anyone can make a tarallo with wheat: the flour does the work on its own, the dough holds, the crumble comes by itself. Take the wheat away and it all falls apart. You have to rebuild structure, bite and aroma from scratch, with ingredients that don't want to stay together.
It took us years. And our exam was never a laboratory: it's handing the tarallo to someone who eats everything and seeing whether they notice. When they don't notice, we're done.
That's why Puglia here isn't a postcard on the label. It's the only place where we know how a proper tarallo is made — and therefore the only place where we could try to make it again without wheat.
Celicfood srl
The bakery is ours. We make food for people who can't afford to buy the wrong thing: coeliacs, people with intolerances, people on a low-protein diet.
Middlemen between our oven and your home.
Products in the range. Every one of them passed the tasting test.
Made and packed in Puglia, in my own bakery.
Rosemary taralli low in protein, sodium, potassium and phosphorus, formulated for the dietary management of chronic kidney disease. Same bakery, same tasting test as the rest.
⚠ Food for special medical purposes. To be used under medical supervision. Not suitable for use as the sole source of nutrition.
MOH!
/ˈmɔ/ — exclamation, Puglian dialect
You make a sound. MOH! — two letters and an exclamation mark worth more than any adjective. It's what escapes you when you taste something you never expected to be this good.
We didn't name the brand after a product. We named it after the reaction to the product. It's an uncomfortable promise, we know: you can check it in three seconds, at the first bite. And that's exactly the point.
Sign up and we'll send you the discount code. Then, once a month, a Puglian recipe that works gluten-free too. No spam, promised.
[Sign-up form to be connected: FormLayer is already installed.]
